FEATURED IN
OUR NEW SHAKSHUKA BLEND
Your pan of tomatoes and eggs just got a whole lot better and easier! Our very special Shakshuka Spice Blend is here - just what you need to make a delicious and quick Shakshuka.
BEST SELLERS
OUR AWARD WINNERS
“Villa Jerada’s Harissa No. 1 is our favorite version of this North African red pepper paste for its bright, complex flavor. While many store-bought varieties have a one-dimensional spicy flavor, this Harissa layers acidity and fruitiness with preserved lemons, a touch of vinegar and tomato paste for a lively, tangy condiment.”
SEASONAL ESSENTIALS
THE MERCH
ABOUT US
Meet the family - Leander, Ninona, Mehdi & Asher Boujrada
There’s a tuna sandwich I ate constantly growing up in Casablanca, Morocco. After soccer and surfing. At the market. As a celebratory meal after scoring a new pair of Jordans. Known as Thon Ohror, it’s tuna mixed with mayo and harissa, then spread on a baguette with hard-boiled eggs, olives, sliced tomatoes, red onion, potatoes, cornichons, and parsley. Those who know it live for it. A bite brings a smile to their face, a reminder of warm, sunny Moroccan days. I love watching people try it for the first time—the textures, the flavors, the history—especially the warm heat of harissa, Morocco’s signature condiment.
Those experiences are exactly what I want to capture with Villa Jerada: a nod to the past with our feet firmly in the present. Our spreads, sauces, and spices honor the traditions woven through centuries of Moroccan and Levantine cooking, while introducing even the most modern cooks to the flavors I grew up with. We use recipes that have been passed down from generation to generation. So while our products would make any Moroccan grandmother proud, including my own, they also feel just as at home on today’s ever-changing, ever-evolving tables.
Villa Jerada’s offerings, made from the highest quality, most painstakingly sustainable ingredients are my love letter to the flavors of the Levantine region, a place in the world that is so much richer and more beautiful that many in the west know. Read my letters in the form of bright chermoula, rich and luscious tahini, indispensable dukkah, and a ras el hanout that will warm your heart and turn a tough day around.
From my family to yours, wherever you are,
Mehdi
WATCH MEHDI’S MOTHER CREATE A TRADITIONAL MOROCCAN FISH TAGINE USING VJ HARISSA
RECIPES
Celebrating Women & Community Everyday
Say Hello to the female chefs who inspire and honor us by supporting our women’s day campaign. Yasmina Ksikes, Emily Crawford Dann, Zarah Khan, Sabrina Tinsley, & Renee Erickson. Follow their posts & stories using their favorite Villa Jerada ingredients. The best dinner parties are the ones that never end.
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